“ Bringing the team together in an unfamiliar setting, challenging our assumptions and stepping definitively out of our comfort zones was transformative. We laughed, ideated fearlessly, and disrupted our own norms. It wasn’t just a creative day; it crystallised what truly drives value. We converted that clarity into action: three forward-looking service propositions included in our strategic plan, and a model that moves us from executing transactions to co-creating growth with our clients.”
- Andy Kirk, CEO, DKSH Smollan
About DKSH Smollan (Australia):
The group delivers data-led retail execution and marketing services with over 2,400 team members across Australia. Through its specialist brands it helps brands drive in-store performance and growth.
Problem / challenge: Facing rapid shifts in consumer behaviour, rising cost pressures, and emerging retail technologies, DKSH’s leadership team knew they needed to think beyond incremental growth. CEO Andy Kirk challenged his executive team and high-potential leaders to reimagine their value proposition, service offerings, and future readiness. Anchored by insights from the APAC Retail Consumer Trends Report, the team explored how DKSH could transition from a field marketing provider to a future-fit growth partner especially in a market being reshaped by hybrid retail expectations, brand influence, and digital activation.
Leadership Advantage broke this cycle:
10 bold service propositions developed, 3 future-focused service propositions selected for go-forward investment
Clear alignment on the critical capabilities and mindsets required to scale DKHS's business model of the future
Clarity on how to evolve from transactional services to trusted brand partner Defined future team structure and roles to support innovation and execution